ARCHMOSCOW 2025: Session – "The Resort Code: Architecture, Branding, and Magnet Projects"

This session explored the strategies and drivers behind the transformation of ordinary Russian cities into major tourist destinations. Speakers addressed topics such as strategic territorial planning, gastro-tourism, the development of recreational zones and eco-parks, and the principles of sensitive architectural integration with the natural environment.

Anna Kulikova, Partner at FANTALIS Architects, presented the master plan for the new tourist hub in Petropavlovsk-Kamchatsky, highlighting how the project is acting as a key development driver for the entire city.