Proper Hotel Design as the Foundation for Hotel Business Success

Anton Basin, Executive Director of "Fantalis" company, which specializes in design and construction work, spoke in detail in a recent interview about the role of marketing research and the formation of a clear business concept in designing hotel business facilities, and shared thoughts on common mistakes made by businessmen opening hotels. During the interview, special attention was paid to the formation of the technical assignment, investments, and other issues.

According to the Director of "Fantalis Group," the first and most common mistake of people who are eager to start their own hotel business and approach the company for project documentation is the desire to make a hotel for all types of clients at once. Targeting the widest audience is a mistake that can subsequently lead to the financial collapse of the business or its unprofitability.

Already at the concept formation stage, and even more so during design, the hotel owner must clearly understand which circle of potential clients interests them—it could be businessmen and entrepreneurs, foreigners, family clients, athletes, but not everyone at once. It is equally important to consider the solvency of the target clientele. If you make a hotel "for everyone," you won't be able to create an establishment that meets the requirements of even one group of clients. Furthermore, an unrealistic understanding of who the hotel is being created for, the desire to please everyone, ultimately results in huge, non-recoverable costs and jeopardizes the safety of clients with children, and so on.

At the design stage, it is important to have marketing research data that will show which hotel is generally profitable to build in a specific city and a specific district of that city. It is critically important to determine what rooms the hotel will have, what pricing policy the hotel will adhere to, and what infrastructure and entertainment the establishment will offer, so that rooms do not sit idle and the hotel brings profit to the owner.

As Basin stated, many potential hotel owners, for some reason, want their establishment to have everything—several restaurants, their own shops, huge conference halls, swimming pools, and fitness centers. All this later remains unclaimed and only takes up space that could be monetized, for example, by renting it out. No fewer mistakes are made at the planning stage of technical and administrative premises. Yet, the efficiency of staff work and the comfort of hotel guests, the level and time of return on investment, depend on how well the project is thought out.

Source: https://archi.ru/tech/76168/pravilnoe-proektirovanie-otelya-kak-osnova-uspeshnosti-gostinichnogo-biznesa