Arch & Hotels: Unconventional Formats. Case Session – “More Than Just Hotels: When the Building Becomes the Main Attraction”

How to Create a Hotel Project That Is Both Comfortable and in Demand

Today’s hotel is no longer just a place to stay—it is a carefully considered environment for living and leisure. At the Architecture & Hospitality forum in Kazan, we joined colleagues to discuss how architectural solutions shape a hotel’s appeal and help attract guests.

As part of the discussion, Anna Kulikova, Partner and Head of FANTALIS Architects, outlined the key principles behind today’s most successful hospitality projects:

— Architecture and interiors should respond to the local context and reinforce the identity of the place;
— Comfort and service standards are set at the design stage—through clear spatial logic and quality of environment;
— Careful planning of guest scenarios makes it possible to create tailored solutions for different visitor profiles;
— A product-minded approach to design—grounded in real user needs—increases a project’s long-term viability.

The discussion brought together developers, architects, and consultants specializing in hospitality and public spaces.